Wizkid’s Manager, Jada Pollock Named Billboard’s Executive Of The Week For ‘Essence’ Success

Wizkid's Manager, Jada Pollock Named Billboard's Executive Of The Week For 'Essence' Success
Wizkid and Jada Pollock

The manager of Nigerian Grammy award winning singer, Wizkid, Jada Pollock has been named as the Executive of the Week by Billboard for the success of the singer’s song, Essence.

The announcement was made via Billboard Hip-hop’s Twitter page on Friday, to recognise Pollock’s efforts with WizKid’s hit song Essence.

“With the chart-topping success of Wizkid’s ‘Essence’, his manager Jada Pollock earns the title of Billboard’s Executive of the Week.” the tweet read.

Essence, which features Tems, is currently holding the number one spot on the Billboard Hot R&B songs chart. It has been the most commercially successful song on WizKid’s fourth studio album, ‘Made in Lagos’.

The song was earlier in the month certified Gold by the Recording Industry Association of America after selling 500,000 units in the US.

Pollock said concerning the success of the album: “The album is truly a reflection of Wiz’s growth as both an artist and an individual.”

“Made in Lagos is purely good music. It’s real and people are genuinely gravitating towards it, irrespective of space and time. There’s something in the album for everyone and every mood,” she added.

On what decisions made that aided Essence to top the charts, she said that the “anticipation has grown organically with time; I wouldn’t say there were any specific plays or decisions that were made to achieve that.”

She added: “Wiz always wanted to do a video for the record before it started to grow. We pushed to make it happen and watched the record performance drive further on the Hot 100 chart each week, and today we have a No. 1 song on urban radio in the U.S.”

Pollock also praised the producers of the song, LegenduryBeatz and P2J, for helping the song achieve its “feel good” vibe.

“This song in particular has a sound that makes you feel so good whenever you hear it. LegenduryBeatz and P2J, the producers of the record, did a great job blending the drums from Afroswing with the ’90s R&B melodies,” she said.

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